Taylor Crain
Graphic Design
+ Art Direction
Spring Play lululemon
Taylor Crain
Graphic Design
+ Art Direction
lululemon
Role: Graphic Designer
2025
The campaign art direction celebrated both the uniqueness and exuberance of each athlete by focusing on a pair of high-style and high-performance. Our Spring 2025 Golf and Tennis campaign featured ambassadors Frances Tiafoe, Leylah Fernandez, Max Homa and Min Woo Lee.
Copy Director: Arrabelle Stavroff
Designers: , Kira Kiai, Camila Burbano del Alcazar, Taylor Crain
Copywriters: Samy Azab, Alexa Sibberson
Photographer: Mous Lamrabat
Lewis Hamilton Campaign lululemon
lululemon
Role: Graphic Designer
2025
Copy Director: Arrabelle Stavroff
The Coasties
Westcoast Creative Society
2025
Graphic Designers: Taylor Crain, Steve Miller
Motion Designer: Jesse Shaw
Photography: Lindsay Elliott
Poster Series
Self-directed
North America Brand Creative
My role: Graphic Designer
2024
Olen Footwear
Brand Identity
Role: Art Director / Graphic Designer
2024
I worked with Olen to create a brand that felt timeless, minimalist and modern. The wordmark is an elegant serif typeface while a more modern Swiss-inspired sans-serif does the heavy lifting for the rest of the brand. The colour system is simple with white and black being the main colours, while an earthy tan and an ocean blue colour give the brand flexiblity and tie it together with Olen’s focus on sustainabilty.
Saul Nash Collaboration
lululemon
North America Brand Creative
Role: Graphic Designer
2025
Copywriter: Max Izzo