Taylor Crain

Graphic Design
+ Art Direction

Spring Play
lululemon

North America Brand Creative
Role: Graphic Designer
2025

Play like it’s personal. If you’re going to break tradition, do it in style. When you find your own reasons and harness them, it lights a different kind of fire in your belly. So, go ahead, take it all personally. Your style. Your playing style. Your game. Because when play is personal, it unlocks a whole new game.

The campaign art direction celebrated both the uniqueness and exuberance of each athlete by focusing on a pair of high-style and high-performance. Our Spring 2025 Golf and Tennis campaign featured ambassadors Frances Tiafoe, Leylah Fernandez, Max Homa and Min Woo Lee.

Art Director: Phil Yamada
Copy Director: Arrabelle Stavroff
Designers: , Kira Kiai, Camila Burbano del Alcazar, Taylor Crain
Copywriters: Samy Azab, Alexa Sibberson
Photographer: Mous Lamrabat

Lewis Hamilton Campaign
lululemon

North America Brand Creative
Role: Graphic Designer
2025

This work was part of the Lewis Hamilton campaign featuring our Metal Vent Tech Long Sleeve. I designed how the campaign creative came to life in Out of Home placements across key markets, including New York, Los Angeles, and Chicago.

Art Director: Phil Yamada
Copy Director: Arrabelle Stavroff

The Coasties

Westcoast Creative Society

Role: Graphic Designer
2025

The first-ever West Coast Creative Awards (also known as The Coasties) brought together some of the most innovative minds in advertising, design, branding, and beyond—right here on the West Coast. From breakthrough campaigns to boundary-pushing work, this night was about more than just awards. It was a celebration of bold thinking, local talent, and the creative industry that keeps raising the bar.

Creative Directors: Eric Seymour, Alexis Young
Graphic Designers: Taylor Crain, Steve Miller
Motion Designer: Jesse Shaw
Photography: Lindsay Elliott

Poster Series

Self-directed

lululemon
North America Brand Creative
My role: Graphic Designer
2024

In 2024, I created a poster every week as part of a self-initiated design series. Each poster was entirely self-guided—no brief, no theme, and no restrictions—allowing space for creative exploration. The project was a way to stay consistent, challenge my creativity, and continuously sharpen my design skills. Over time, it became a visual journal of growth and experimentation.

Olen Footwear

Brand Identity

Freelance
Role: Art Director / Graphic Designer
2024

Olen is a footwear company founded in Vancouver, British Columbia. What sets them apart is the precision design and steadfast commitment to quality, creating a brand tailored for the conscious individual where form and function unite. Olen adopts a slow fashion approach, contributing to the reshaping of consumption habits by offering enduring products that honour craftsmanship and embrace environmentally conscious materials and processes.

I worked with Olen to create a brand that felt timeless, minimalist and modern. The wordmark is an elegant serif typeface while a more modern Swiss-inspired sans-serif does the heavy lifting for the rest of the brand. The colour system is simple with white and black being the main colours, while an earthy tan and an ocean blue colour give the brand flexiblity and tie it together with Olen’s focus on sustainabilty.

Saul Nash Collaboration

lululemon

lululemon
North America Brand Creative
Role: Graphic Designer
2025

Saul Nash is a London-based dancer-turned-designer. His designs, inspired by the fluidity of dance, have earned him recognition and awards in the fashion world. Combining lululemon’s craftmanship and technology with Saul Nash’s creative vision has crafted product fit for global taste makers. The campaign explores the concept of striving—celebrating movement as a catalyst for cultural evolution and self-expression. This is a new kind of movement.

Art Director: Fernanda Arreguin
Copywriter: Max Izzo

Selected Logos

Freelance

2022-2025

A collection of logos I’ve created over the past few years, featuring work I’m proud of. Some were designed for real clients, while others are self-initiated concepts. The collection includes both final designs and a few that didn’t make the final cut.

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