The ’70s Edit: Article’s take on the ’70s design aesthetic. Blending the decade’s earthy tones and geometric shapes with playful pops of color.
For this campaign, we really leaned into the groovy-ness of the ’70s. The product photography was all done through CGI renders to ensure maximum vibes. The graphic approach is focused around Nimbus, a psychedlic display font and paired with the classic retro line graphics in a retro colour palette.
Creative Direction: Hilary Twa
CGI Direction: Anna Docherty
Copy: Dylan Gyles
Video: Mike Pence