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Article
Campaign Creative
Graphic Design
2023
︎︎︎
The ’70s Edit: Article’s take on the ’70s design aesthetic. Blending the decade’s earthy tones and geometric shapes with playful pops of color.
For this campaign, we really leaned into the groovy-ness of the ’70s. The product photography was all done through CGI renders to ensure maximum vibes. The graphic approach is focused around Nimbus, a psychedlic display font and paired with the classic retro line graphics in a retro colour palette.
Creative Direction: Hilary Twa
CGI Direction: Anna Docherty
Copy: Dylan Gyles
Video: Mike Pence
![](https://freight.cargo.site/t/original/i/187ac65ee883c54e4b3fd0c5db46da05efa99b7bb5abda15bdd16282754a6f6c/Project-70sEdit-2.jpg)
![](https://freight.cargo.site/t/original/i/fe6385449e26b2f978172927ab5d87891f60cef3827e227fe64d3218560d94b1/Project-70sEdit-5-B.jpg)
![](https://freight.cargo.site/t/original/i/5fc5e3655672c18e03189b790d684184dbebfa1c387bf3e5416fddd666fe6073/Project-70sEdit-9-A.jpg)
![](https://freight.cargo.site/t/original/i/a17857b4f9c533dc8b30087bfe538d0e3d746f24290772aa7e503bb280ca120f/Project-70sEdit-7.jpg)
![](https://freight.cargo.site/t/original/i/1a6f4c30b2ef5d5b3038b3b837f70c7b16acc4de64bfa855f3f1cd27ab5d620c/Untitled-design.gif)
![](https://freight.cargo.site/t/original/i/3582d83b4270cf41dc35570caefa3e49671f5573a2db394abc46f5aba1894346/Project-70sEdit-10-B.jpg)
![](https://freight.cargo.site/t/original/i/318ee11566081a3dbaa096a69bd56a9001039d1606909790f449aefdfc2cc9ca/Project-70sEdit-6.jpg)
![](https://freight.cargo.site/t/original/i/e84115c35cf79dca71c30c636d9697642a1000585684df95ddd96177885ba3b3/Project-70sEdit-9-B.jpg)
![](https://freight.cargo.site/t/original/i/bab0aa0cd19a2cb31b03dfe9b9848e4d884d4c3e913d74cc205cfb7bb1b24ac8/Project-70sEdit-5-A.jpg)
![](https://freight.cargo.site/t/original/i/fa944b27e6ecf31149c90d1fa78bf15cd7a8ebe8dafee76f5d7e7df246b7dd73/Project-70sEdit-11.jpg)