Stadium Creative Agency
Branding
Naming
2022
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Curiocity is lifestyle and culture publication specializing in content creation. What began as a small team that set out to navigate the digital media landscape has grown into a creative marketing agency. All they needed was a dynamic brand and name to go along with everything they had built.
Stadium is a hub for culture and entertainment. Our home turf. Our centre stage. It’s where music, theatre, sports, performance art and ideas all come together in every major city around the world. Borrowing from the world of pro sports I developed a bold, blocky logo set in a sans-serif type. For the branding, I drew inspiration from live entertainment to create a concert poster aesthetic. The grungy black and white photography paired with a bold red leans into this era of design. The layout and text hierarchy was also important to replicate the feeling of the tour posters, having them read with a large headline and small supporting details.
The in-house agency at Curiocity is a team of talented individuals working towards a common goal and Stadium is where this team performs.
