You might be wondering why you’ve never heard of Pacific Pines Golf Club. It’s not because it’s the most exclusive course in the Okanogan Valley. It’s a fictional course that I dreamed up myself and created the branding for purely because of my love for golf.
The golf club industry is nothing if not traditional. Pacific Pines was created to change that, by offering a more in-your-face approach to capture a younger demographic. The use of bold typography allows the brand to keep the photography and graphic style simple.
A hand-drawn wordmark with a fresh and youthful feel paired with a bold and attractive colour palette establishes Pacific Pines as the tee-off point for a new age of golf.