Olen is a footwear company founded in Vancouver, British Columbia. What sets them apart is the precision design and steadfast commitment to quality, creating a brand tailored for the conscious individual where form and function unite. Olen adopts a slow fashion approach, contributing to the reshaping of consumption habits by offering enduring products that honour craftsmanship and embrace environmentally conscious materials and processes.
I worked with Olen to create a brand that felt timeless, minimalist and modern. The wordmark is an elegant serif typeface while a more modern Swiss-inspired sans-serif does the heavy lifting for the rest of the brand. The colour system is simple with white and black being the main colours, while an earthy tan and an ocean blue colour give the brand flexiblity and tie it together with Olen’s focus on sustainabilty.