Morph Athletic Club
Creative Direction


Morph Athletic Club is an online coaching business that focuses on the physical and mental aspects of healthy living.  Eric came to me looking to create a brand for his personal training business. We worked together to come up with a brand that was bold and authentic while also feeling cohesive with his personal brand @anymorph

The icon created in the “O” is designed to represent a person’s head and shoulders, as a nod to Eric’s training approach that focuses not only on the physical but mental health as well. The visual effect created with the “O” also implies upwards trajectory.