Morph Athletic Club
Branding
Creative Direction
2022
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Morph Athletic Club is an online coaching business that focuses on the physical and mental aspects of healthy living. Eric came to me looking to create a brand for his personal training business. We worked together to come up with a brand that was bold and authentic while also feeling cohesive with his personal brand @anymorph
The icon created in the “O” is designed to represent a person’s head and shoulders, as a nod to Eric’s training approach that focuses not only on the physical but mental health as well. The visual effect created with the “O” also implies upwards trajectory.
