Taylor Crain

Graphic Design + Art Direction
Vancouver, Canada

Currently @ lululemon
Available for freelance opportunities

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    ©2025

    Spring Play
    lululemon
    lululemon
    North America Brand Creative
    Role: Graphic Designer
    2025
    Play like it’s personal. If you’re going to break tradition, do it in style. When you find your own reasons and harness them, it lights a different kind of fire in your belly. So, go ahead, take it all personally. Your style. Your playing style. Your game. Because when play is personal, it unlocks a whole new game. 

    The campaign art direction celebrated both the uniqueness and exuberance of each athlete by focusing on a pair of high-style and high-performance. Our Spring 2025 Golf and Tennis campaign featured ambassadors Frances Tiafoe, Leylah Fernandez, Max Homa and Min Woo Lee. 


    Art Director: Phil Yamada
    Copy Director: Arrabelle Stavroff
    Photographer: Mous Lamrabat
    Designers: , Kira Kiai, Camila Burbano del Alcazar, Taylor Crain
    Copywriters: Samy Azab, Alexa Sibberson 


    Lewis Hamilton Campaign

    lululemon



    lululemon
    North America Brand Creative
    Role: Graphic Designer
    2025
    A shirt that does everything for the man that can do anything. This work was part of the Lewis Hamilton campaign featuring our Metal Vent Tech Long Sleeve. I designed how the campaign creative came to life in Out of Home placements across key markets, including New York, Los Angeles, and Chicago.Art Director: Phil Yamada
    Copy Director: Arrabelle Stavroff


    The Coasties

    West Coast Creative Society




    West Coast Creative Society
    Role: Graphic Designer
    2025
    The first-ever West Coast Creative Awards (also known as The Coasties) brought together some of the most innovative minds in advertising, design, branding, and beyond—right here on the West Coast. From breakthrough campaigns to boundary-pushing work, this night was about more than just awards. It was a celebration of bold thinking, local talent, and the creative industry that keeps raising the bar. Creative Directors: Eric Seymour, Alexis Young
    Graphic Designers: Taylor Crain, Steve Miller
    Motion Designer: Jesse Shaw
    Photography: Lindsay Elliott


    2024 Poster Series

    Self-directed



    2024
    In 2024, I created a poster every week as part of a self-initiated design series. Each poster was entirely self-guided—no brief, no theme, and no restrictions—allowing space for creative exploration. The project was a way to stay consistent, challenge my creativity, and continuously sharpen my design skills. Over time, it became a visual journal of growth and experimentation.


    Olen Footwear

    Brand Identity



    Freelance
    Role: Art Director / Graphic Designer
    2024
    Olen is a footwear company founded in Vancouver, British Columbia. What sets them apart is the precision design and steadfast commitment to quality, creating a brand tailored for the conscious individual where form and function unite. Olen adopts a slow fashion approach, contributing to the reshaping of consumption habits by offering enduring products that honour craftsmanship and embrace environmentally conscious materials and processes.

    I worked with Olen to create a brand that felt timeless, minimalist and modern. The wordmark is an elegant serif typeface while a more modern Swiss-inspired sans-serif does the heavy lifting for the rest of the brand. The colour system is simple with white and black being the main colours, while an earthy tan and an ocean blue colour give the brand flexiblity and tie it together with Olen’s focus on sustainabilty. 


    Saul Nash Collaboration

    lululemon



    lululemon
    North America Brand Creative
    Role: Graphic Designer
    2025
    Saul Nash is a London-based dancer-turned-designer. His designs, inspired by the fluidity of dance, have earned him recognition and awards in the fashion world. Combining lululemon’s craftmanship and technology with Saul Nash’s creative vision has crafted product fit for global taste makers. The campaign explores the concept of striving—celebrating movement as a catalyst for cultural evolution and self-expression. This is a new kind of movement.Art Director: Fernanda Arreguin
    Copywriter: Max Izzo 


    Selected Logos

    Freelance



    Freelance
    Role: Art Director / Graphic Designer
    2022-2025
    A collection of logos I’ve created over the past few years, featuring work I’m proud of. Some were designed for real clients, while others are self-initiated concepts. The collection includes both final designs and a few that didn’t make the final cut.